By Mid 2001, however, things started to look shaky for the all singing, all dancing home of the future of broadcasting, when it was rebranded ITV Digital. ITV itself became ITV1 and the range of channels started to fluctuate as new channels were added, but some old favourites disappeared. Taste CFN (previously known as Carlton Food Network and was available on cable for approx 7 years before launching on DTT) appeared to launch, shut down, relaunched with new unseen programming, then disappear for good, all within a few months. Subscriptions continued to rise but the apparent quality of the line up faded. Eventually, with a slow in subscribers and financial troubles, ITV Digital started coughing up blood and, within 2 years, had wheezed it last on the 18th of October 2002, with an estimated £1bn in debts.