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WPIX Ident

Broadcast 1986 © Tribune Broadcasting
Broadcast 1986
© Tribune Broadcasting

WPIX returned to its classic "circle 11" logo in 1985, and introduced this stunning CGI ident in 1986. For anyone curious, yes, this logo is supposed to represent the World Trade Center towers. WPIX played on this when it reintroduced the logo, in a series of spots called "Henry Tillman's Big Idea", in which a fictional promotions director was searching for the key to rebrand Channel 11, but could never quite find it - despite the fact that the Twin Towers are prominently featured. The Tillman promos are rare and sought after by many collectors.