E4 2007 – 2013 Branding

On 10th December 2007, E4 was given new look, E4 senior producer Jason Delahunty said the new idents “needed to have longevity” but “retain something new for the viewer each time. The five idents, between 20 and 30 seconds long, transform a typically British scene – such as a barn, a beach hut or a hotel – into a “deranged E4 space” where the “weird and wonderful colourfully unfolds” We wanted something that reflected E4’s personality – beautifully random, joyously daft and generally not taking things too seriously,” said Neil Gorringe, the creative director of E4. The idents, commissioned by E4 marketing were created by Blink.

E4 Programme Promotions