E4 2018 – 2023 Branding

On Thursday 27th September 2018 E4 was rebrand as part of a wider scale refresh of channel 4 secondly channels, to help unify them in an increasingly fragmented TV landscape. The refresh give greater emphasise to the original 2D Channel 4 logo creation by Lambie-Nairn to make the “4” more prominent since the current TV landscape has become incredibly cluttered.

Alice Tonge, head of 4Creative, said “With more choice out there of channels and more noise, we needed more than just a number four to connect our brand family. With E4, in a world where online is forever changing and innovating, we wanted to create a brand identity that feels less structured and predictable, so we have 19 different idents created by people all over the UK.”

Dan Brooke, chief marketing and communications officer at Channel 4, said: “Whether you’re tuning into The Big Bang Theory on E4 or watching the latest Film 4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio. The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.” Matt Berry, business director at 4Creative oversaw the work.

E4 Programme Promotions