4 Schools 1999 – 2000 Branding

In April 1999 (Spring term) Channel 4 changed their corporate look. The circle era was replaced with the square era and so Channel 4 Schools also changed. The thirty second junctions were still maintained, however, the ten second opening and closing sequences used in the 1993 – 1999 era were dropped. Child actors/actresses still conveyed images of curricular activities. Two versions of the theme tune and thirty second countdowns were produced. However, the biggest change was still to come, not in the images or thirty second countdowns but the actual branding!

Interludes and Teachers’ Notes Images 1 & 2: Teachers’ notes containing the support website URL “www.channel4.com/schools” (1999) Image 3: Change on the way with a new support URL “http://learning.channel4.com” (Summer term 2000)