TV1000 Ident

This is the generic ident which features a thousand coloured plastic ones and zeros raining down the screen. Lifesaver-like perspex shapes tumble onto a white background designed by Lambie-Nairn and Co for Scandinavian movie channel TV1000. Devised by Martin Lambie-Nairn and Daniel Barber, the 15 second ident features bouncing discs made by Asylum Models filmed at 300 frames per second. "It's very clean, very simple" says Barber. "Unusual to the point of unique" says TV1000 Richard Morgan, head of presentation.