CBS Ident – Animated (2)
Broadcast
1988
© CBS Columbia Broadcasting System
September 1988 marked the first time that an animated ident was regularly used. The 1988-89 "Television You Can Feel" campaign was the first to be built around a fully animated Eye animation, scored to music – this was evidently used for rejoins. The more familiar intershow ID was shortened to the very end bit of animation – the shining CBS eye – and included no music.
