BBCA Ident
Broadcast
2007
© BBC British Broadcasting Corporation
A series of filmed idents accompanied the standard CGI ones. BBCA adopted the slogan "A Little Brit Different" with the new look, and these idents were meant to be elaborate, unexpected references to British and European culture. Here, a normal crosswalk turns into the cover of Abbey Road. By this time, idents were relegated to commercial breaks – and were extremely rare. Consequently, this is the only filmed ident we have in our possession.