BBC America Ident – Field
Broadcast
2008
© BBC British Broadcasting Corporation
The main ident from BBC America, launched in Spring of 2007. A very flat, plain ident this time, different from the branding approach BBCA adopted in 2001 – but also somewhat refreshing. Originally, the "A Little Brit Different" slogan was used on this ident, but by early 2008 BBCA had adopted the slogan "One World".