BBC Text promo

For people like us who are fans of TV nostalgia, the worst thing about digital is the fact that Ceefax is being removed. Viewers were so uninspired by the so-called simplicity of the replacement text service, and were so used to the Ceefax page numbers that those very Ceefax page numbers are now back with us if you use the BBC's text service on Freeview. Also note that at the end of the promo it reminds is that Ceefax is still available. The BBC Text branding soon disappeared. Anyone know what it is called these days or is it still actually called BBC Text?