BBC Proms (1)
Broadcast
2003
© BBC British Broadcasting Corporation
Like all good politicians, the BBC's marketing men will never openly admit they got it wrong. But they don't really have to, as you can usually tell when an experimental approach is followed by a return to something more traditional. Such was the case for the 2003 Proms campaign, using a more "BBC4-friendly" voiceover and ideas. 16:9 letterbox in 4:3.
