BBC One Rush Hour promo

A short bumper which appeared from Good Friday, but what did it mean? By popular request – the spectacular promo featuring an athletic Frenchman, David Belle, jumping across the rooftops to get home to watch BBC1. The film came in various lengths and was produced by the advertising agency, Abbott Mead Vickers BBDO. They were also behind the unpopular follow-up "Cliffhanger" in 2003.