BBC2 1970 – 1974 Branding

As the late 1960s rolled around, BBC2 underwent a visual facelift that was anything but subtle. The channel’s signature symbol evolved into a sleek, mechanical marvel. While the original cube-based concept was preserved, the ‘2’ logo traded its multicolour wardrobe for a singular, eye-catching shade of blue. And to add a dash of live-theatre drama, the cube’s rotation was executed in real-time, making each spin a must-see event.