BBC Two 2018 – 2021 Branding

On Thursday 27th September, BBC Two was given a whole scale revamp, to reflect the channel’s commitment to specialism, challenging and complex programming, creativity, alternative outlook and its unorthodox DNA. The new presentation is part of a wider plan by the BBC in working to reinvigorate BBC Two channel. The original 16 new idents present different interpretations of a curve shape, mimicking the curve of a number “2”, are made up of different animations, by a collaboration of talent including include FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski, and Mainframe.

The brand refresh was the result of a partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion, while the audio to accompany the idents was created by Alex Baranowski. BBC Creative’s executive creative director Laurent Simon said “The BBC offers such a large, public platform for creative expression and exposure. What’s also exciting is that it’s modelled to be iterative, refreshed and expanded by as many collaborators as we see relevant for the audience and channel.” Superunion’s executive creative director Stuart Radford stated: “Collectively, we’ve developed a new approach to channel identity that reflects the breadth of emotions evoked by BBC Two’s stimulating content. Our diverse range of idents allows artistic freedom to our collaborators, all unified by the iconic curve of the [number] ‘2’”.

Patrick Holland, Controller of BBC Two, says: “We have been working to reinvigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies, the most eye-opening history and science. The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution.”

BBC Two Clean Idents

BBC Two Programme Promotions

BBC Two Holding Slides