BBC Corporate Logo 1988 – 1997

In 1988 the BBC introduced a new logo. They commissioned Michael Peters to produced a new identity to boost a more cohesive identity across the BBC's output. The boxes were sharpened up once again and slanted to 17 degrees with three coloured stripes added underneath, these colours represented Scotland, Wales and Northern Ireland aswell as being the red, green and blue phosphors of colour television pictures.

Guidelines for the BBC logo from 1988

The BBC logo applied in print, on screen and across merchandise.