ITV promo
Broadcast
1998
© ITV plc
The "TV from the Heart" slogan and new logo was actually unveiled a year or so before the "hearts" idents, in September 1998. From that date "production for ITV" end slates were abandoned as were regional presentation slides ("A Westcountry Presentation") at the end of acquired series such as Home And Away. The hearts idents, for non-Carlton regions, debuted 08th November 1999.
