ITV Be 2014 – 2022 Branding

ITV Be launched on Wednesday 8th October 2014, as ITV Flagship Female channel. Adam Crozier, Chief Executive of ITV, said: “ITVBe will be a terrific new addition to our family of channels. It reinforces our plan to maximise audiences and revenues from our broadcasting business. Alongside our recently announced new pay channel ITV Encore, this is another important step forward in our strategy to become the most watched, most loved and most talked about family of free and pay channels for every household and every advertiser in the UK”.

Peter Fincham, Director of Television at ITV, said: “Expanding ITV’s family of channels to introduce a new free-to-air, female skewing channel focusing on entertainment and reality means our viewers will have access to even more great content. We identified an opportunity to develop what is currently part of the ITV2 schedule – reality and non-scripted shows, which are very popular with young women and housewives with kids – into a distinct channel proposition, aimed more squarely at that audience. ITV2 will continue to be the youngest channel in our portfolio, outside of CITV, and the strategy of bringing more scripted series, both acquired and commissioned, will continue apace, alongside panel shows, formats and other young skewing commissions”.

ITV Be Programme Promotions

Little Be

Little Be began on 3rd September 2018, providing preschool programming between 9am and Noon.More clips will appear as soon as possible.