LWT Ident – Solari
Broadcast
1986
© The Computer Film Company
By 1986, the scratchy river ident telecine was wearing thin. With computer originated graphics making an impact – notably on BBC1 and Channel Four – LWT commissioned a new ident from The Computer Film Company. It played out with a new tune composed, it is thought, by Rod Argent and Peter van Hooke. While the striped letters and colours remained similar, they were animated in a brand new way, on a dappled grey background. Two versions of this ident were made: (left) Genesis, in which the stripes fold on letter by letter, seen across the ITV Network, and (right) Solari, a vertical venetian blind effect seen in the London region only.
![image from: LWT Ident - Solari](https://tvark.org/media/1998i/2018-04-14/a8f05606de74f010cab2befc997fc5127a54ef73.jpg)
![image from: LWT Ident - Solari](https://tvark.org/media/1998i/2018-04-14/e9c6389ff58164f160f18f24045548fbe8e3f271.jpg)
![image from: LWT Ident - Solari](https://tvark.org/media/1998i/2018-04-14/51bd8c834c37994681d39b463a905af11a8596ee.jpg)
![image from: LWT Ident - Solari](https://tvark.org/media/1998i/2018-04-14/40f704997effe6a1216d650cac8f033b680c7eb1.jpg)
![image from: LWT Ident - Solari](https://tvark.org/media/1998i/2018-04-14/f48fa846b4c9519bd507f5a08d0a4524d07852e2.jpg)
![image from: LWT Ident - Solari](https://tvark.org/media/1998i/2018-04-14/e1ec48dd0aad5b39910ad62ae72a96e167a5b47d.jpg)