LWT Ident
Broadcast
Date unknown
© LWT London Weekend Television
LWT's versions of the Hearts idents debuted on November 8th 1999. The logo forms over an animated backdrop of rotating hearts, with a daytime version featuring golden hearts. Like most supposedly 'cool' and 'fresh' branding devised by marketeers, these idents were not very good and, as far as LWT was concerned, the worst ever. We have three examples in low-resolution directly below, and two more in higher quality further down the page.
