STV HD: Winter Ident V1
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On 23rd March 2009 unveiled an refreshed logo, designed by brand agency Bruce Dunlop and STV own in house team. David Brook, STV’s interim director of programmes and marketing, said: “We wanted to introduce a new look for the station that would not only reflect Scotland’s strong heritage but also its vibrant, contemporary culture. Our new look ties in perfectly with our strategy to opt out of the network schedule more often, and bring viewers more Scottish-produced programmes as well as series of wider appeal”
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