ABC That Special Feeling promo

Whereas ABC's 1982 campaign was cold despite its over the top image campaign, 1983 was warm and bright. The promos even reflected this with a sickly sweet feel – most refer to this campaign as ABC's "touchy-feely" campaign. They also began to hype their olympics coverage for that year – ABC had both summer and winter games, and every promo reminded you that "The Olympic Tradition Continues…"