Action News – 5pm

The Action News open as seen in 1990. Aside from the distinctive “flipping text” at the end, the corporate look did not extend to the traditional fast-cut open. A note about the anchors – Lisa and Marc were anchors of the 5pm for years, until Marc defected to KYW and Lisa became seriously ill, although she remains with the station and has returned in a reporting role. The “but the big story on Action News” line is yet another WPVI tradition, which began with original anchor Larry Kane.