BBC America News Ident

BBC America's 2001 Union Jacks had something the BBC One dancers, introduced months later, did not – a "serious" ident to link into news. It's simple – wisps of red, white, and blue smoke – but as the "trendy" idents with union jacks imprinted on tongues were apparently deemed unsuitable for news, it does its job. This is a 2005 edit – the BBC America ident is moved to the bottom left corner. On the original ident, it was placed in the center.