BBC Choice Ident – Heart
Broadcast
3rd April 1999
© BBC British Broadcasting Corporation
Heart of Stone, heartburn and lightheart. BBC Choice idents were designed by Lambie-Nairn. The theme is making the link plus a design of '3' to reflect the BBC's third general entertainment channel. Lambie Nairn describes the images aim "to capture the spirit of BBC Choice and reinforce its identity as a lively, accessible channel with broad appeal."
