BBC Proms

2002 was perhaps a year BBC Marketing would rather forget. Fresh from the row which followed the axing of the BBC1 globe symbol – and the dance idents which replaced it, the BBC attempted to make the Proms look "hip" by using the services of Big Brother narrator, Marcus Bentley, to voice that year's Proms promo together with a storyboard that was deliberately designed to attract young people to classical music. And that wasn't all – the BBC's "me too" response to Pop Idol followed that October…