BBC1 Christmas Ident – First Showing

For years the BBC Christmas idents had been mechanical models, almost always revolving on a turntable. Even when the models were ditched in 1986, an element of movement remained central to the idents, ie. a ring of dancing holly. But in 1987 all that changed. Bernard Newnham produced the 1987 Christmas look and felt the models were looking old-fashioned. Also they tied up a Pres studio (the famous Pres B). So he came up with the idea of merging the Christmas trail animation into the symbol; bosses agreed and were pleased with the integrated style below.