BBC Sport Branding

The BBC first began to brand sport coverage as ‘BBC Sport’ in 1988 for the 1988 Summer Olympics in Seoul, despite broadcasting sports for many decades before, albeit under individual programme titles like “Grandstand”. It moved, with most BBC departments, to Media City in 2007.

BBC Sport 1988 – 1992

Three versions of the soundtrack were produced, each in a different key. In June 1989 the ident was changed to allow the globe to spin in the correct direction, at great cost.

BBC Sport 1992 – 1996

BBC Sport 1996 – 1997

BBC Sport 1997 – 1999

BBC Sport 1999 – 2002

BBC Sport 2008 – 2017

BBC Sport 2017 – 2023

BBC Sport was rebranded using the BBC’s new corporate font – BBC Reith Sans. The look designed and created by Studio Output and launched on August 3rd 2017.