BBC2 1964 – 1967 Branding

In the Autumn of 1963, the BBC embarked on an inventive campaign to introduce its second channel, highlighting the necessity for televisions equipped to receive the cutting-edge 625-line UHF transmission.

BBC2 Pre-Launch Marketing

BBC2’s pre-launch marketing used charming mascots of kangaroo characters leaping onto our screens, which graced the pages of Radio Times, and bounded through various publicity endeavours within the television industry. These adorable marsupials were not just eye-catching; they were the captivating faces of a technological leap forward.

Some images from the Radio Times with background information to the new service.

BBC2 Launch Night – 20th April 1964 – 1st Attempt

“Opening Night” the BBC2 launch night. However it didn’t quite go as planned.

Welcome to BBC2

New, it's not

Quality: HQ

20th April 1964

Views: 681

Format: 4:3

BBC2 Launch

New, it's not

Quality: HQ

20th April 1964

Views: 941

Format: 4:3

BBC2 Launch Night – 21st April 1964 – Take Two

The second attempt was more successful.

BBC2 Continuity

BBC2 Ident

New, it's not

Quality: HQ

1964

Views: 880

Format: 4:3

BBC2 Holding Slides