BBC2 1974 – 1979 Branding

As the early 1970s dawned, BBC2 bid adieu to its iconic cube, elegantly syncing its departure with the arrival of BBC1’s fresh, globetrotting symbol. It was less of a goodbye and more of a stylish handover, marking a new era in British broadcasting aesthetics.

BBC2 Clock

New, it's not

Quality: ST

1974

Views: 314

Format: 4:3

BBC2 Clock

New, it's not

Quality: ST

1974

Views: 258

Format: 4:3

BBC2 Closedown

New, it's not

Quality: ST

1975

Views: 644

Format: 4:3

BBC2 Closedown

New, it's not

Quality: ST

21st September 1976

Views: 700

Format: 4:3

Starting on BBC1

New, it's not

Quality: ST

5th December 1976

Views: 287

Format: 4:3

BBC2 Ident

New, it's not

Quality: ST

16th October 1977

Views: 592

Format: 4:3

BBC2 Ident

New, it's not

Quality: ST

24th October 1977

Views: 229

Format: 4:3

BBC2 Clock

New, it's not

Quality: ST

31st October 1977

Views: 221

Format: 4:3

BBC2 Clock

New, it's not

Quality: ST

28th November 1977

Views: 219

Format: 4:3

BBC2 Closedown

New, it's not

Quality: ST

3rd December 1977

Views: 909

Format: 4:3

BBC2 Ident

New, it's not

Quality: ST

1978

Views: 148

Format: 4:3

BBC2 Ident

New, it's not

Quality: ST

14th March 1978

Views: 638

Format: 4:3

BBC2 Continuity

New, it's not

Quality: ST

21st July 1978

Views: 287

Format: 4:3

BBC2 Start-Up

New, it's not

Quality: ST

2nd December 1978

Views: 324

Format: 4:3

BBC2 Continuity

New, it's not

Quality: HQ

18th December 1978

Views: 239

Format: 4:3

BBC2 Ident

New, it's not

Quality: ST

12th February 1979

Views: 178

Format: 4:3

BBC2 Continuity

New, it's not

Quality: ST

22nd February 1979

Views: 187

Format: 4:3

BBC2 Continuity

New, it's not

Quality: HQ

3rd March 1979

Views: 445

Format: 4:3

BBC2 Programme Promotions

BBC2 Holding Slides

The Goodies

New, it's not

Quality: HQ

10th March 1975

Views: 133

Format: 4:3

Play School

New, it's not

Quality: HQ

1978

Views: 190

Format: 4:3

BBC2 Miscellaneous Items

The 1974 ident for BBC2 may seem at first glance like a simple pair of cylinders spinning in counter-rotations, adorned with alternating lines. But it was so much more than that – a veritable feat of visual engineering. As revealed in our captivating photographs, this mesmerising model was actually a stack of 23 individual discs, each contributing a single line to form the ‘2.’ To achieve the hypnotic visual effect, every other line was set to spin in the opposite direction. Many thanks to Kirk Northrop and The National Media Museum for providing these eye-opening photographs.

The mesmerising mechanical symbol has found a prestigious home at the National Media Museum in Bradford. There, it stands as an iconic piece of broadcast history, waiting for you to behold its intricate beauty in person.