4Seven 2012 – 2023 Branding

4 seven launched at 7pm on 4th July 2012. On-screen presentation has been devised by ManvsMachine having been appointed by Channel 4’s own in-house team 4Creative. The idents reflect Channel 4’s own style, with the remaining graphics using the 3D logo presented increasingly darker throughout the day. Also, the ‘7’ section of the logo will react more ‘aggresively’ as the buzz around programmes increases.