Channel 4 2015 – 2017 Branding

On 29th September 2015, we Discover the origins of Channel 4 in this identity. Channel 4 leading the way with design, they have easily overtaken the BBC in terms of cutting edge design and innovation. New look is designed by Channel 4’s in-house agency 4Creative and creative agency DBLG. Channel idents were produced with Academy Films and directed by Jonathan Glazer. Two custom typeface families were commissioned from none other than Neville Brody. Full credits are reproduced at the bottom of this article.Grant Gilbert, Creative Director, DBLG said: “We decided early on that we didn’t want to mess with the logo but instead find different ways to present it on air. The OSP and opticals aren’t just promos with a logo tacked on the end; they are the channel. These elements that play out dozens of times every day are now free to be playful, surprising, dynamic and ever changing. We have created an identity for Channel4 that has longevity and will evolve and express itself in different ways.

Voices of 4 Idents

On 17th November 2016 Channel 4 launched its new initiative idents designed by 4creative. Its first initiation run finished on 11 December 2016. The idents were reused for second time during Spring 2017 for a number of shows.

Channel 4 Programme Promotions