Channel 4 2017 – 2023 Branding

On 19th June 2017, Channel 4 altered its presentation to feature the Channel 4 logo itself, within the break bumpers and promotions. Channel 4 launched new idents on October 31st 2017, at 8pm for the final of the Great British Bake off. The idents are designed to “personify the broadcaster’s unique values, while celebratiing the diversity and young people of the UK according to Channel 4.

Dan Brooke, Channel 4’s Chief Marketing and Communications Officer said: “This exciting evolution of Channel 4’s main channel identity celebrates Britain in all its glory and reflects our public service remit to take creative risks, champion diversity and provoke change. This is to remind people that Channel 4 has an alternative voice that not everyone agrees with but which many find affirming and vital.For channel 4 fans they brought back the original “Four score” music.

Channel 4 Clean Idents

Channel 4 Special Idents

In Late June 2017 Channel 4 celebrated the 50th anniversary of the decriminalisation of homosexuality. The 50 Shades of Gay strand included a documentary of the same name fronted by Rupert Everett who will be giving us his own “personal and frank take on the developments in gay life in Britain since decriminalisation.They also celebrated the anniversary online too, with All4 offering up a brand new series called Raised By Queers, fronted by Hollyoaks’ Kieron Richardson, As well as a slew of old Channel 4 favourites including My Beautiful Launderette, Queer as Folk, Metrosexuality, Terry and Julian featuring Julian Clary, Sugar Rush, Cucumber, Banana and Muslim Drag Queens.

On 25th November 2017, the Rise of the Robots Season began, which explored the questions, about the revolutions in robotics and artificial intelligence. The series of documentaries, including AI Guy, The Sex Bots are Coming about, Can We Live with Robots, Trust Me -I’m A Robot and Ask Jess, who explores a future-world where intelligent robots interact with us as equals, offering advice to our most intimate, personal problems.

In Spring 2018, to mark 100 years since women got the vote in the UK, Channel 4 asked three 100-year-old women to introduce programmes and explain what has changed in their lifetimes.Millie, Beattie and Margaret were all born in 1918, the year when the Representation of the People Act gave some women over 30 and men older than 21 the right to vote. 4Creative, the broadcaster’s in-house agency, also made a film celebrating women’s progress over the past century, with a voiceover listing things women couldn’t do 100 years ago. It ends with a call to action for more progress to be made. The work was created by Francesca Van Haverbeke and Anne-Grit Maier. Alex Boutell directed “100 years and counting” and Barry Dyer directed the continuity films.

Channel 4 Programme Promotions