E4 2013 – 2018 Branding

On 31st Ocotber 2013, E4 unviled a new look which included “Eefer”, a robotic embodiment of the channel’s familiar logo, which it hoped would interact with viewers on social media sites such as Facebook, Twitter and Instagram, as well as E4’s YouTube and Spotify channels. The new look, devised by 4Creative and agency ManvsMachine takes its style from the main Channel 4 idents which continue to move rather than fix on the main logo.

Charlie Palmer, group marketing manager for E4, said: “It was important that we maintained E4’s humour, irreverence and purpleness but with the new branding and Eefer, we wanted to try something truly distinct and invite viewers to engage with us in a way no other channel does.”

E4 Ident

New, it's not

Quality: HQ

14th June 2015

Views: 260

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

6th September 2015

Views: 198

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

7th October 2015

Views: 258

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

2017

Views: 215

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

27th November 2017

Views: 176

Format: 16:9

E4 Break Bumper

New, it's not

Quality: HQ

26th September 2018

Views: 109

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

26th September 2018

Views: 250

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

26th September 2018

Views: 275

Format: 16:9

E4 Ident

New, it's not

Quality: HQ

26th October 2018

Views: 225

Format: 16:9

The second set of E4 stings appear in the summer of 2015, as part of the new E4 competition, where 16 were chosen to be used on the channel. #E4City was the overall winner.

E4 Sting

New, it's not

Quality: HQ

2015

Views: 205

Format: 16:9

E4 Sting

New, it's not

Quality: HQ

2015

Views: 190

Format: 16:9

E4 Programme Promotions

E4 Tripped promo

New, it's not

Quality: HQ

Date unknown

Views: 67

Format: 16:9

E Stings promo

New, it's not

Quality: HQ

Date unknown

Views: 268

Format: 16:9

E4 Menu

New, it's not

Quality: HQ

Date unknown

Views: 279

Format: 16:9