E4 2013 – 2018 Branding

On 31st Ocotber 2013, E4 unviled a new look which included “Eefer”, a robotic embodiment of the channel’s familiar logo, which it hoped would interact with viewers on social media sites such as Facebook, Twitter and Instagram, as well as E4’s YouTube and Spotify channels. The new look, devised by 4Creative and agency ManvsMachine takes its style from the main Channel 4 idents which continue to move rather than fix on the main logo.

Charlie Palmer, group marketing manager for E4, said: “It was important that we maintained E4’s humour, irreverence and purpleness but with the new branding and Eefer, we wanted to try something truly distinct and invite viewers to engage with us in a way no other channel does.”

The second set of E4 stings appear in the summer of 2015, as part of the new E4 competition, where 16 were chosen to be used on the channel. #E4City was the overall winner.

E4 Programme Promotions