More 4 2012 – 2018 Branding

On 23rd January 2012 More 4 received a new look, as part of the channel shift in forces to more lifestyle programmes. The new look was created by Man Vs Machine along with channel 4 in-house design team 4Creative and Jason Bruges Studio.Man Vs Machine founder Mike Alderson says, ‘We’ve used 15 triangles to make up the new brand. It comes to life by inhabiting real world spaces.’ In idents, these include Dungeness beach in Kent and Victoria Park, London.

More 4 Programme Promotions