Channel 5 2011 – 2016 Branding

Five was relaunched as Channel 5 on Monday 14th February 2011, as part of newspaper mogul Richard Desmond’s company Northern & Shell plans to overhaul the station. The company announced the changes in October 2010 along side £20million cuts to help steamline the station.

Richard Desmond first changes he announced was that the name would be changed back from Five to “Channel 5”, saying “The idents were produced by Earth, a production studio in London, and filmed at Studio Barrandov in the Czech Republic. The idea behind the idents is called “Stage 5″, and the idents are set at a soundstage with a large screen”.

Rich Thift Fives Creative Director Said “The idea of stage 5 came out of the need to have some idents that were very versatile, that could change with the content, because Channel 5 is obviously a channel which has lots of different content on it. So the concept is to have this giant screen in this beautiful pristine lovely space, that going forward we can change how the room works, whats on the screen, how the sceen works, what the screen does have interact, so its basically a blank canvas. The ident that we’ve chosen to shoot cover of a lot of different aspects of Channel 5. Basically, due to the very short timeframe we’ve got to make this, I mean, on the bduget we have we’re trying to make something that’s quite ambitious, its essentially movie grade computer graphics, so it should look like something you could see in a cinema We pitched out many many different companies, and Earth came back with this proposition which involved – one of our executions is a car chase, and we always thought we had to build it in CG and they actually said ‘No, we just go out a shoot a car chase, we’ve got this place in Prague, this company called Stilkin, who should be really really good’.”

Mike Capon, producer at Earth: “The reason for shooting in Prague was basically down to economics, we also came because we have Bararandov studios here, one of the largest studio complexes in Europe. We had to work out what was the best methodology to use, which we ended up deciding on a mixture of live action photography and CGI visual effects”.

Channel 5 Clean Idents

Channel 5 Programme Promotions

Examples of Channel 5 promotions, the typeface used is Gotham

On Monday 22 September 2014 The channel presentation was updated.