The WB

The Warner Brothers Television Network was commonly known simply as "The WB". CBS has the eye, NBC has the peacock, and WB has the frog. When launching the network in 1995, Warner Bros. execs decided it would be a good idea to use a Looney Tunes character to associate with the network. The first choice was naturally Bugs Bunny. But him and most of the WB characters were heavily merchandised and appealed more to kids – WB wanted something that could appeal to all ages. So they turned to a classic cartoon by Chuck Jones, "One Froggy Evening", which featured a singing frog who would do his act only when one person – his owner – was looking. The character, later christened Michigan J. Frog, was used heavily in early WB imagery. Promos would feature him singing about the shows featured and generally appearing in end tags. Sponsor tags, a common practice in the US where the network would show the logos and announce the name of featured sponsors of the show, were actually sung by Michigan J. Today.