Children’s ITV 1989 – 1991 Branding

Stonewall Productions won the contract to produce Children’s ITV presentation, from 3 April 1989. The company was created by a member of staff from Central Television. There were three sets of idents/break stings created during this period.

First set: 3rd April – 22nd December 1989.

In September 1989, as part of the new Generic ITV branding, a new set of idents were created, which were mainly used for the start and end of CITV.

Second set: 2nd January – 31st August 1990,

Third set: 1st September 1990 – 29th March 1991

Central regained the contract and on 1st April 1991, reverted back to using a small in-vision studio with Tommy Boyd. The ITV generic ident continued to be used along side a newly created ident, but finally disappeared on 30th January 1993.