ITV 1998 – 2001 Branding

On 5th October 1998, ITV introduced a new blue and yellow logo. A new set of break bumpers and promotions end broads were also introduced. On 8th November 1999, Granada and United News & Media owned stations along with Border introduced the ‘Hearts’ with the tag line “TV from the heart” designed by English & Pocket.

ITV’s commercial director, John Hardie, announcing the new identity On Wednesday 30th September 1998, stating “ITV is the channel closest to the heart of the nation. This will not be a sentimental, Valentine-type heart. It will be a much more adaptable and subtle image designed to reflect the breadth and depth of our programme output – ITV at the heart of the action, at the heart of current affairs, at the heart of the nation.”

The new symbol, designed by English Pocket, makes its first appearance this week, alongside a new, stylised ITV logo, all in lower case.”The rebranding which cost upwards of £1million was influenced by marketing groups, with hopes to re-establish ITV as “the people’s channel”. The Independent newspaper described the new stylised heart logo as remarkably similar to the one on wrappers of Walls ice cream.

ITV1 2001 – 2002 Branding

ITV is rebranded ITV1 in August 2001.

ITV Programme Promotions

By 2000 the promotions endboard had been revised.

ITV Year of Promise.

In 2001 ITV is rebranded ITV1.

ITV Miscellaneous Items

Examples of end credit promotions (ECP).