ITV 1998 – 2001 Branding

On 5th October 1998, ITV introduced a new blue and yellow logo. A new set of break bumpers and promotions end broads were also introduced. On 8th November 1999, Granada and United News & Media owned stations along with Border introduced the ‘Hearts’ with the tag line “TV from the heart” designed by English & Pocket.

ITV’s commercial director, John Hardie, announcing the new identity On Wednesday 30th September 1998, stating “ITV is the channel closest to the heart of the nation. This will not be a sentimental, Valentine-type heart. It will be a much more adaptable and subtle image designed to reflect the breadth and depth of our programme output – ITV at the heart of the action, at the heart of current affairs, at the heart of the nation.”

The new symbol, designed by English Pocket, makes its first appearance this week, alongside a new, stylised ITV logo, all in lower case.”The rebranding which cost upwards of £1million was influenced by marketing groups, with hopes to re-establish ITV as “the people’s channel”. The Independent newspaper described the new stylised heart logo as remarkably similar to the one on wrappers of Walls ice cream.

ITV Break Bumper

New, it's not

Quality: HQ

Date unknown

Views: 241

Format: 4:3

ITV Ident

New, it's not

Quality: HQ

1999

Views: 568

Format: 16:9

ITV1 2001 – 2002 Branding

ITV is rebranded ITV1 in August 2001.

ITV1 Night Time

New, it's not

Quality: HQ

21st October 2001

Views: 409

Format: 16:9

ITV Programme Promotions

ITV promo

New, it's not

Quality: ST

1998

Views: 294

Format: 4:3

ITV 98 promo

New, it's not

Quality: HQ

7th October 1998

Views: 93

Format: 4:3

The Bill promo

New, it's not

Quality: HQ

1999

Views: 105

Format: 4:3

Airline promo

New, it's not

Quality: ST

17th April 1999

Views: 91

Format: 4:3

My Kind of Music

New, it's not

Quality: ST

17th April 1999

Views: 95

Format: 4:3

Movies on ITV

New, it's not

Quality: HQ

18th August 1999

Views: 39

Format: 4:3

Taggart promo

New, it's not

Quality: HQ

18th August 1999

Views: 40

Format: 4:3

Summer Lovin’

New, it's not

Quality: HQ

27th November 1999

Views: 58

Format: 4:3

Casting Couch

New, it's not

Quality: HQ

27th November 1999

Views: 47

Format: 4:3

Dr Willoughby

New, it's not

Quality: HQ

27th November 1999

Views: 44

Format: 4:3

Grafters

New, it's not

Quality: HQ

27th November 1999

Views: 65

Format: 4:3

By 2000 the promotions endboard had been revised.

Saturday promo

New, it's not

Quality: HQ

2000

Views: 116

Format: 4:3

ITV Year of Promise.

In 2001 ITV is rebranded ITV1.

Saturday promo

New, it's not

Quality: HQ

30th November 2001

Views: 154

Format: 4:3

Cold Feet promo

New, it's not

Quality: HQ

30th November 2001

Views: 86

Format: 4:3

ITV Miscellaneous Items

ITV Nightscreen

New, it's not

Quality: HQ

29th August 2001

Views: 667

Format: 4:3

Examples of end credit promotions (ECP).