ITV1 2006 – 2006 Branding

ITV’s new corporate look for all channels and news was unveiled on 16th January 2006. This is the look for ITV1 designed by Red Bee. Named “emotions” idents, so-called because ITV1 was said to provoke a reaction in all of us. Some of the action was filmed in South Africa.

Simon Shaps, the ITV director of television, said the new look for ITV1 was designed to be “very warm and inviting, not scary. We need and won’t sacrifice the volume audience that ITV has relied on for 50 years. But we also want to attract different audiences. This is about building on the existing audience, rather than displacing it. Some people might think that three years is quite a short period of time since the last significant rebranding. But in that three-year period an awful lot has happened in television. There are an awful lot of new channels, programmes and celebrities.”

However these lasted only until November; It’s rumoured they were axed after derision from both viewers and ITV bosses.

ITV1 Ident – Joy

New, it's not

Quality: ST

16th January 2006

Views: 662

Format: 16:9

ITV1 Programme Promotions

Emmerdale

New, it's not

Quality: HQ

2006

Views: 331

Format: 16:9

Miss Marple

New, it's not

Quality: HQ

2006

Views: 121

Format: 16:9

Italy V Australia

New, it's not

Quality: HQ

25th June 2006

Views: 202

Format: 16:9

Pokerface promo

New, it's not

Quality: HQ

25th June 2006

Views: 307

Format: 16:9

ITV Miscellaneous Items

Night Screen

New, it's not

Quality: HQ

27th January 2006

Views: 118

Format: 4:3