ITV4

Launched in 2005, ITV4 has a male-orientated line-up, including sport, police shows and US comedies and dramas, as well as classic ITV action series of the 1960s and 1970s such as ‘The Sweeney’ and ‘The Professionals’. It was expected that ITV4 would replace the existing Men & Motors channel in the same way Granada Plus was rebranded into ITV3, until ITV plc stated that the two channels would run alongside each other, forcing the ITV News Channel on Freeview to timeshare with ITV4.