Carlsberg
Broadcast
24th December 1989
This Carlsberg advert used footage from a key scene from the classic war film Ice Cold in Alex (1958), a great piece of product placement!
![](https://tvark.org/media/2024/06/Carlsberg-1.jpg)
![](https://tvark.org/media/2024/06/Carlsberg-2.jpg)
![](https://tvark.org/media/2024/06/Carlsberg-3.jpg)
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![](https://tvark.org/media/2024/06/Carlsberg-5.jpg)
![](https://tvark.org/media/2024/06/Carlsberg-6.jpg)
This Carlsberg advert used footage from a key scene from the classic war film Ice Cold in Alex (1958), a great piece of product placement!