Carlton World Ident
Broadcast
25th September 1999
© Carlton Television
These Carlton World idents aired with the launch of On Digital on Sunday 15th November 1998. Produced by Carlton's in-house design department, the logo was designed by Paul Robb, and the moving graphics designed by Clarissa Donlevy. Computer graphics were ditched in favour of physical and in-camera effects, to create a series of 7 natural and organic looking idents.