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CBS Evening News with Dan Rather and Connie Chung (1)

Notice the titles – there's a name added. To boost the ratings of the Evening News, Connie Chung was named co-anchor of the Evening News in 1993 – in this clip, she is seen here reporting from the 1994 Winter Olympics (which CBS just so happened to carry). While male/female teams are dominant in local television news, they have historically failed for the Evening News. The Chung/Rather team was a failure; Rather returned to solo anchoring in 1995. An announcer was reinstated at this point, replacing the practice of Rather introducing the broadcast. Right clip: close and promos, including a nice "Experience. CBS News" end tag in the same spirit of ABC's "More Americans" graphics.

Media Details
Content Type: Idents
Picture: 4:3 Colour
Quality: ST
Categories:
Production and Transmission
Production Co.:CBS Columbia Broadcasting System
Country: United States
Channel / Service: CBS
Talent and Credits
Posted by: TVARK