CBS Ident

The most fundamental change to the ident came in 1992; a fully animated CGI ident, complete with sounder and pre-recorded voiceover, would now act as the main network identification. Dark, colors and swirling lights were the hallmark of this CBS identity, designed by Pittard Sullivan. This example comes from a master recording; most affiliates would cut to local ads almost immediately after the voiceover. This is one of two variants; the more common version used on air used a different voiceover.