Coming Next…

The original logo – a TV set embedded in a sphere – was designed by The Image Factory. In these early presentations, this logo was used as visual shorthand for Showtime – that is, most presentation featured just the TV set/sphere, and no other visual identification for Showtime. Not long after, the more familiar italic "SHOWTIME" logo was used alongside the circle. This "coming next" promo is interesting – instead of doing HBO's routine of a chyron and voiceover, Showtime placed "Coming Next" bumpers around a regular promo.