Thames Continuity

The ITV Network Centre was set up in 1989, to establish a corporate identity for ITV. A new ITV logo was designed, as were these generic idents containing images of drama, news, sport and dance. The regional company logo was seen at the top of the animation, and was incorporated into the “V” of ITV at the climax. Thus Thames TV was represented by a minimal London skyline. English Markell Pockett designed these idents, while David Dundas composed the ITV theme – also an ITV song!