2022 ITV rebrand

Tomorrow, five of the six ITV channels (CITV will be reviewed separately) will rebrand, and have new logos and looks. The channels will change their colors to match their personalities and targets and, most importantly, ITV will revert back to its former ITV 1 name, because there has been some confusion between ITV the master brand and ITV the channel.

https://rxtvinfo.com/2022/itv-becomes-it...h-november

First outing of the returned ITV 1:

ITV Be is also using the same ident but with its logo instead, as far as I know. For more reliable information and updates turn over to some pres sites.

ITV News and CITV will likely rebrand next year, from what I know.

April 2024, ITV News hasn’t rebranded yet, although the weather graphics were slightly tweaked recently, But I’m still hoping. My local news programme is UTV Live, but it’s time it was scrapped and replaced with ITV News Northern Ireland. it will NOT go down well at UTV HQ and expect them to fight 

The UTV name is still there for local programming, but it’s ITV1 apart from that, unless the remaining UTV branding is canned

April 2024, ITV News hasn’t rebranded yet, although the weather graphics were slightly tweaked recently, But I’m still hoping. My local news programme is UTV Live, but it’s time it was scrapped and replaced with ITV News Northern Ireland. it will NOT go down well at UTV HQ and expect them to fight 

The UTV name is still there for local programming, but it’s ITV1 apart from that, unless the remaining UTV branding is canned

And with that I'm thinking ITV thought that the rebrand was more for the entertainment output and to align with ITVX, in fact ITV's wordmark for the plc now represents the platform, ITV 1 and ITV Studios IIRC. ITV News isn't represented there.