Gems was a networked daytime serial made by Thames , and broadcast 3 times a week. It ran for three series, and was set in a small fashion house in London's Covent Garden. 'Gems' was a company ran by two brothers, Stephen and Alan Stone, who, despite being business partners had little in common, and therefore friction arose. Stephen was a designer with a roving eye for women, while Alan, who looked after the financial affairs was happily married with two children. One contributor to a website is quoted as saying "The first two series were excellent, featuring highly believable actors, but the final one was a lack-lustre affair. By then, I was glad to see it go. Ho Hum."