HBO Feature Presentation
Broadcast
1998
© Home Box Office Inc
The two iconic openers were replaced with this set – the HBO would be integrated into everyday scenes. Here, it's a celebrity, in limo, being pursued by eager photographers. The idea is similar to the ITV Hearts idents introduced around he same time. This rare early example integrates the "Next on" into the feature open itself. This format did not last that long – in most usage, only the short "Feature Presentation" sting was seen. Listen closely to hear a good example of HBO's new theme music – clearly based on the 1982 starship theme.