HBO2 Presentation

HBO unveiled its first "multiplex" channel in 1991 – HBO2. It was not the first spinoff network from HBO (Cinemax was the first), but it was the first to use the vaunted HBO brand. HBO2 offered a similar programming mix to HBO, but different programming than the mother channel, and was free to all subscribers. HBO would expand upon this idea as the years went on. In the channel's early years, it used a full presentation style similar to that used on HBO. But by 1993, all junctions utilized this barebones "program grid" structure seen here. No voiceovers or even special graphics were used – any program info would be displayed below the HBO2 logo.